Ethics in PR

Hello again. I have just finished reading this week's PR Week and I was reading the section on how to win friends. I was disappointed to read that Lord Bell of Chime Communications has a close circle of friends which include Boris Berezovsky. I have to admit I am concerned about the ethics of this. Berezovksy is undoubtedly a powerful man who is well connected but he is also a Russian oligarch, like Roman Abromavich, who has made his money in an unethical manner. Is it really ethical to do business and represent someone like this. Personally, if I were Lord Bell I would refuse to represent Mr Berezovsky because of his background. PR is an industry which is developing quickly and it is important for the industry that it is done ethically otherwise it will be in the newspapers for the wrong reasons. This has happened quite a lot over the last decade with public affairs and now lobbyists are afraid to admit what they do for fear of rotten tomatoes being thrown at them.